Era Istrefi

Era Istrefi is a Kosovar singer and singer-songwriter. She gained her first popularity among Albanian-speaking audiences in Europe after releasing her debut single “Mani për money” in 2013 at the age of 19. In 2016, Istrefi gained international recognition after the release of her single “BonBon”.

“Sings like Sia and Rihanna’s daughter,” YouTube users joked under Era Istrefi’s video for the single “BonBon.” It was this song in 2016 that brought the Balkan singer wide fame in the West. Prior to that, her work was successful only among the Albanian-speaking population of Eastern Europe. The vocalist has moved to Los Angeles and is working on her debut album.

Istrefi’s first singles were released in 2013. The 19-year-old performer debuted with the composition “Mani për money”. The Albanian-language song included lyrics from the Geghe dialect and English. The second single, “A Po Don,” was accompanied by a music video. With the participation of Istrefi, the official song of the 2018 FIFA World Cup “Live it up” was recorded. The composition also featured Nicky Jam and Will Smith.

The first half of 2018 was fruitful for the performer. She recorded 4 compositions, including the single “Live it up”, which will be included in the official album “2018 FIFA World Cup”. A music video for the composition was released in June. Earlier, a duet with Sis. Nora Istrefi and Era recorded the song “As Ni Gote”.