bbno$

Gumuchian was born in Vancouver, British Columbia, to an Armenian father and Swiss-Danish mother. He was homeschooled before he began high school. While growing up, his mother had encouraged him to learn piano, but he had always struggled with music theory. Gumuchian claims that he was good with rhythm and that he enjoyed playing the djembe, but did not listen to music for recreation until the age of 15.
In late 2019, bbno$ released his second studio album, Recess, which draws inspiration from the Disney series of the same name, and includes features from Y2K and Trippy Tha Kid. Many tracks off of Recess gained millions of streams on Spotify. bbno$ and Y2K have been recognized for marketing their single “Lalala” online by using various websites and online apps, namely Tinder, Instagram, TikTok, and Craigslist. The song was able to peak on over 20 charts around the world and gain close to 1 billion streams worldwide. On March 17, 2023, the song was certified triple platinum by the Recording Industry Association of America for equivalent sales of 3,000,000 units in the United States.